Introduction

De Bijenkorf facade & Room On The Roof_1000px

Cultural history of de Bijenkorf

Ever since its establishment in 1870 de Bijenkorf has shown a true retail vision and became a loyal patron of the arts. De Bijenkorf has a long association with illustrious architects, designers, writers, and artists. This creative spirit where art meets commerce will continue in the 21st century. De Bijenkorf will integrate retail, culture, art, and design into a carefully staged collision of inspiring, surprising and alluring experiences. We are proud to present the Room on the Roof and to have some of the brightest minds from across the Dutch creative industries as our board.

Bijenkorf-Nieuwendijk-Amsterdam-754x1024

Introduction ROOM ON THE ROOF

Room On The Roof is an artist workspace and innovation testbed in the tower above the Amsterdam de Bijenkorf store. This aerial studio in the heart of the city is a place for reflection and platform for fresh ideas – the work must spark delight or debate. De Bijenkorf invites in local and international artists, writers, musicians, architects and designers to create new work inspired by important themes; from sustainable fashion to 100 years of Bauhaus to men’s mental health. The work is presented across store windows, on the shop floor and in unexpected ways.

Room on the Roof Interior

The tower is in a historical location in the heart of the city with 360 degree views over the rooftops and the people on the streets below. The multi award-winning interior has been designed by i29 Interior Architects. Because of the towers’ monument status they had a tough brief to design a freestanding structure. No impact was made on the original structure – preserving its heritage. This meeting of old and new provides and inspiring environment.

TEAM & ADVISORY BOARD

Inge Schmitt
Head of Creative Office, de Bijenkorf

Janneke van Rooijen
Senior Creative Consultant, de Bijenkorf

Puck Martens
Medior Creative Consultant, de Bijenkorf

Stef Dunselman
Medior Creative Consultant, de Bijenkorf