Room on the Roof

Welcoming the new season

Welcoming the new season

Read our news! Room On The Roof started the year by inviting a new board of directors and launching its own instagram channel. Click here to read more about our ambitions and what the future holds …

Illustration above of ECAL graduate Charlotte Broccard.

Expositie Spectrum
Dutch Design Week
de Bijenkorf Eindhoven

Room on the Roof, the artist in residence programme of de Bijenkorf presents Rutger de Vries and the installation SPECTRUM during Dutch Design Week from October 20th until October 28th.

SPECTRUM involves installations which consist of two fire extinguishers containing two – often complementary – colours of paint which are released at the top of a white background, allowing the paint to run freely down the canvas and merge together in a puddle beneath. De Vries’ roots in street art makes this particular project very interesting. Exhibiting his installations in a setting such as De Bijenkorf relates to the notion of occupying a public space which is characteristic of graffiti.

“To me it seemed like a big challenge to make my work function in the setting of a shopping environment. I believe that the boundary between applied and autonomous art in 2018 has faded. That’s why I think it’s a good statement from de Bijenkorf to show a work of art during Dutch Design Week next to all the design. Hopefully it can serve as inspiration.” – Rutger de Vries.

Rutger de vries
de Bijenkorf Eindhoven

seventy silkscreen prints signed and numbered by Rutger de Vries at de Bijenkorf Eindhoven

Christien Meindertsma
Fibre Market

Christien Meindertsma & Fibre Market
van 25 september tot 21 october in Amsterdam

Christien Meindertsma presents ‘Fibre Market’ in two shop windows of the Bijenkorf Amsterdam. One shop window is filled with Fibrillated colored wool, in the shape of the Irish landscape where traditionally Donegal yarn is spun and woven.

For this project she scanned 1000 discarded sweaters, of which the label indicated that the sweaters were woolen. Of the wool that really contained 100% wool, Meindertsma wanted to make something new in which the colors of the wool fibers would show in the best possible way.

During her residency at Room on the Roof she developed a collection of 100 different experimental shawls from Donegal Tweed, these are now available in the women’s fashion department of the Bijenkorf Amsterdam and presented in the shop window.

Rutger de Vries

Spectrum on show in all stores, Amsterdam, Utrecht, Rotterdam, Maastricht, Den Haag, Amstelveen

Spectrum is now on show at all stores of de Bijenkorf. During  the Dutch Design Week in Eindhoven from 20 October until 28 October all artworks from SPECTRUM come together in one exhibition on the 3rd floor of de Bijenkorf Eindhoven.

 Spectrum is currently on show at the following locations:

de Bijenkorf Amsterdam 4 – 24 September in the window.

de Bijenkorf Maastricht 7 – 28 September in the window.

de Bijenkorf Den Haag 6 – 27 September at the parterre.

de Bijenkorf Amstelveen 4 – 24 September at the customer service.

de Bijenkorf Utrecht 5 – 25 September at the customer service.

de Bijenkorf Rotterdam 2 – 17 October in the window.

de Bijenkorf Eindhoven 17 September – 29 October in the window.

Ola Lanko
Fixed & Fluid
in Amsterdam

Fixed & Fluid van Ola Lanko
6 Aug t/m 10 Sep in Amsterdam

De Bijenkorf teamed up with Unseen to invite multi-disciplinary artist Ola Lanko for a residency at de Bijenkorf’s Room on the Roof. During her Room on the Roof residency, Ola created Fixed & Fluid, a photogenic installation consisting of display materials and everyday objects from de Bijenkorf warehouse. Reusing and recycling these items, she changes their original meaning and concentrates on the hidden structures beyond what is typically exposed. The work combines a fluid installation fixed in a photograph, in which a game transpires between the viewer and that what is on display. The installation and the photograph will be displayed in the store windows from the 6th of August until the 10th of September.

& Marle Thomson
in Amsterdam


Hip Hop Artist Typhoon visited the Room on the Roof, together with Marle Thomson he recorded three songs, listen to the private concert in the men’s fitting room in Amsterdam and have a look at the video.

Krijn de Koning 'Uitgestald'
in de Bijenkorf Rotterdam

Krijn de Koning ‘Uitgestald’
de Bijenkorf Rotterdam

A colourful installation on the first floor of de Bijenkorf Rotterdam from February 8th until April 1st.

The work of Krijn de Koning interrupts the environment by adding sculptural, architectural and colourful constructions to a given location, it is site specific. De Koning visited the store in Rotterdam. He was immediately inspired by the architecture from Marcel Breuer, the back stage, the front stage and the spaces in between.

Job, Joris & Marieke Passing By 100+ years Damrak Amsterdam

Job, Joris & Marieke
Passing By 100+ years Damrak Amsterdam

A video inside the window of de Bijenkorf Amsterdam on show from 22 January until 13 February.
JOB, JORIS & MARIEKE show the history of the Damrak, from 1914 to the present.
De Bijenkorf is the ever-present silent witness in all decades. As people walk past the shop window, the years pass by. It starts in the summer of 1914 during the opening of the Bijenkorf on Dam 1 in Amsterdam. Followed by the 30s, the dark years of war and the summer of 1950. In the sixties we see nozems, the hippies make music in the seventies and the squatters riots characterize the eighties. In 1988 the celebration of the European Championship,  the gabbers party in the nineties and gays
celebrate freedom around the turn of the century. And then, after the digital mobile era, FLASH! We are back in 1914.

Room on the Roof winner of German Design Award


Inspired by winter forests and snowfall, Snarkitecture created a three-dimensional floating forest in the main atrium of the de Bijenkorf flagship store. Three hundred and sixty artificial, all-white trees are suspended in a voxel grid, playing on the relationship between nature and order. De Bijenkorf proudly invites you to come and experience the latest work by Snarkitecture, a New York-based collaborative practice established to investigate the boundaries between art and architecture. Floating Forest is on show at the atrium in de Bijenkorf Amsterdam from December 6th until the 1st of January.


De Bijenkorf Eindhoven presents selected art works from Room on the Roof during the Dutch Design Week in Eindhoven. Sabine Marcelis, Jan Rothuizen, Part of a bigger Plan, We Make Carpets, Bethan Laura Wood, Studio Martens & Visser, Dave Hakkens and Job Wouters show their works in ten windows at de Bijenkorf Eindhoven from October 20th until October 29th.

Job Wouters at DDW 2017


Michelle David

Michelle David in Amsterdam

Singer Michelle David visited the Room on the Roof, she recorded three songs, listen to the private concert in the men’s fitting room in Amsterdam and have a look at the video.

FRAME MINDS Rethinking Plastic: Trash or Treasure?

Made to last forever, designed to be disposable – Rethinking Plastic with MINDS and special guest Dave Hakkens. Lecture ILLY CAFÉ 5th FLOOR de Bijenkorf Dam 1 Amsterdam

The American Architecture Prize 2017

Award winnig Room on the Roof interior, i29 architects is the winner of The American Architecture Award 2017 for best interior design.

Studio Martens & Visser RADIAX

On show at the window of de Bijenkorf Amsterdam from September 5th until October 1st. This installation will also be on show during Dutch Design Week Eindhoven at de Bijenkorf Eindhoven from Friday October 20th until Monday October 30th.

Bethan Laura Wood
OP DDW 2017

Bethan Laura Wood in Amsterdam

Bethan Laura Wood, the talented designer and artist from London is visiting the Room on The Roof. She spend time in Amsterdam as an artist in residence in the tower on top of the Bijenkorf and visted the Rijksmuseum. Inspired by the still life scenes and Portraits in the Rijksmuseum Bethan has created a Hypnotic sickly sweet installation of fruit desserts. Bethan presents ‘AFTER PARTY – SWEET DREAMS’ in two windows on show at de Bijenkorf Eindhoven during the Dutch Design Week from installation will also be on show during Dutch Design Week Eindhoven at de Bijenkorf Eindhoven from Friday October 20th until Monday October 30th.


From 13 March till 3 June the beautiful ink pieces of Gill Button, ‘Eye Of The Day – Mata Hari’ are exhibited in the central stairwell of de Bijenkorf Amsterdam. These unique portraits are for sale, at the customer service you can reserve a portrait of interest.

NRC.NL Making art on the roof top of de Bijenkorf

A Dutch article written ritten by Gretha Pama for NRC.NL

Stedelijk Museum Amsterdam DREAM OUT LOUD – DESIGNING FOR TOMORROW’S DEMANDS Expositie van 26 aug 2016 – 1 jan 2017

Stedelijk Museum Amsterdam presents Dream Out Loud – Designing for tomorrow’s demands – August 26-January 1st 2017, a group exhibition on social design. We Make Carpets is one of the 26 studios that are selected. Their work originates from using a shared interest in colors, shapes and textures of everyday, mass-produced objects that we often only use once and then carelessly throw away. This also applies to the countless cocktail umbrellas, glitter sticks and swizzle sticks which We Make Carpets used in three installations, on show in this exhibition. The collective created these works in the summer of 2015 during a residency at Room on the Roof, in the tower of De Bijenkorf.


‘Drawing Room’, the IDFA award winning virtual reality experience by Jan Rothuizen is permanent on show at de Bijenkorf Amsterdam. Visit the top floor, in Café Illy you can enjoy the installation and wear the Virtual Reality glasses, have a seat and visit the Room on the Roof, the tower on top of de Bijenkorf. Artist Jan Rothuizen created his first 360º virtual reality drawing ‘Drawing Room’ in Room on the Roof. As a viewer you become part of his drawn reality in which real and unreal unite.

Christian Borstlap

Christian Borstlap in Dutch newspaper  Het Parool

happy 2nd

happy 2nd birthday

In celebration of Room on the Roof’s second birthday de Bijenkorf celebrated a pink party in the tower! We are very happy and proud of all the art projects that have been created in the tower during the last two years and we are looking forward to creating more art projects in the future. Thank you to all the people who made this possible, especially our partner Rijksmuseum and of course all the wonderfull and amazing artists who came and visited the Room on the Roof.

Sarah van Sonsbeeck

Article on Sarah van Sonsbeeck in the Dutch newspaper NRC Handelsblad

IDFA DocLab Award

The winner is drawing room
The IDFA DocLAb Award for Digital Storytelling is granted to Drawing Room by Jan Rothuizen and Sara Kolster.

Design Week Award 2016

And the winner is Room On The Roof by i29 interior architects for de Bijenkorf in the category hospitality and workplace interiors. The judges said: “As well as creating a great artists’ space, this project also addresses issues around how we’ll be living in cities in the future.”

Vrij Nederland writes about Drawing Room

Vrij Nederland writes about Drawing Room
Vrij Nederland magazine published a six page article about Drawing Room by Jan Rothuizen, written by Dirk van Weelden.

FRAME magazine #104

Harvest, the pick of the crop from the worlds of art and design.
Room On The Roof is featured in a two page article in FRAME #104.

ICON magazine #143

Room on the Roof is featured in a 4 page article in ICON #143.

Irma Boom

Irma Boom Signing posters in the room on the roof

Limited edition art print to celebrate the hundred forty five years jubilee of de Bijenkorf.

HET PAROOL Amsterdam Newspaper

For the first time in history de Bijenkorf is using the hundred year old tower on top of the roof.
Link to article.

Maarten Baas

De Bijenkorf starts artist in residence

On 27 January 2015, de Bijenkorf will be launching the Artist in Residence project, entitled ‘Room On The Roof’. The department store has invited artists, writers, musicians, architects and designers to take part in the programme. Maarten Baas is the first artist who will be using the studio.