IRMA BOOM
POSTER HUNDRED FORTY FIVE YEARS DE BIJENKORF
“The design process started with Josef Muller Brockman’s logo. The hexagon (6 sides) has the shape of a honeycomb, and the curved line in the centre represents the silhouette of a beehive. When you place little diamond shapes in and around the logo and look at the hexagon carefully, you’ll see the contours of a square arising: a box, or package. De Bijenkorf has always been the go-to department store for special gifts – an absolute delight in shopping. And that’s exactly what this poster is meant to express: a package bursting with cheerfulness and colours; an abstraction of joy. It suggests movement.”
Biography Irma Boom
Irma Boom is an Amsterdam-based graphic designer specialised in making books. In 1991 she founded Irma Boom Office, which works nationally and internationally in both cultural and commercial sectors. Among her clients are the Rijksmuseum Amsterdam, The Museum of Modern Art New York, Fondazione Prada, Ferrari, Maserati, Vitra International, NAi Publishers, United Nations, OMA/Rem Koolhaas, Yale Press, Serpentine Gallery, Tate Modern, and Chanel. Since 1992 Boom has been a senior critic at Yale University in the US and a well-esteemed public speaker, giving lectures and workshops all over the world. She is the recipient of many awards, including the prestigious Gutenberg prize and the Johannes Vermeer Award.
